As odd as this is going to sound, I’m fairly certain the marketing/planning powers behind “Confessions of a Shopaholic” are geniuses. To take a film that undoubtedly looks a bit ridiculous and open it on Valentine’s Day weekend? It’s an absolutely brilliant ploy to bring in more bodies, thus revenue, to a movie that may have otherwise completely flopped.
Although I’m certain “Confessions” was not as highly anticipated as “Sex and the City” or even the week-old “He’s Just Not That Into You,” I’m sure at least some minor buzz was created among the female population. And had this movie opened in July, for example, you’d find girls clinging to one another to go see it as their boyfriends resiliently refused to spend even a moment in the theatre watching some seemingly helpless “shopaholic” get a job and fall in love. That’s at least half of the population already disregarding the movie, with some obvious exceptions, of course.
But because it’s opening today, the day before VDay and the start of a three-day weekend filled with romantic gestures, I’m willing to put cold, hard cash down that a good number of fellas will be in attendance … and not simply because Isla Fisher is pretty damn hot.
I can only imagine all the men getting suckered into seeing “Confessions” as they beg their girlfriends to see “Friday the 13th” instead.
GF: But it’s Valentine’s Day. Don’t you want to make me happy?
BF: Wouldn’t you rather cuddle up as Jason murders people?
Sorry boys, it’s just not going to work this particular weekend and all attempts will be in vain as you shell out $30+ – cause naturally the girlfriend will want some salty or chocolately treat – for 1 hour/45 minutes of pure girly torture, as Touchstone Pictures racks in anywhere between $8 and $20 per ticket.
The marketing/planning team for “Confessions” most definitely knew what they were doing as they scheduled a Feb. 13 launch. Without question, this one lovey-dovey holiday will bring in a huge audience they otherwise would have lost and major kudos must be awarded to this brilliant tactic.
Personally, I’d choose the slasher flick… Happy Valentine’s Day folks!
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