…You HAVE to watch this. It’s a brand-spanking-new commercial from Wendy’s promoting their Coffee Toffee Twisted Frosty, and it’s seriously a riot.
Backstreet Boys, anyone?
The marketing strategy surrounding the “Frosty Posse” is not only hilarious, but absolutely brilliant. And for a company that often seemingly relies on advertising their product quality above all else, it’s definitely straying from the norm. However, I think it just might pay off.
Now, am I going to run out immediately and purchase a Coffee Toffee Twisted Frosty? Probably not, but hey, I’m not a coffee drinker – and quite possibly the only journalist who isn’t. But I have spent two days searching through YouTube to find this video before doing so this morning, and I’ve likely watched it ten three times already. Obviously there’s some sort of appeal there.
And to add to the hilarity of the “Frosty Posse,” I found the following video on YouTube to accompany the commercial. Apparently it’s a “behind the scenes” look at the making of their “music video.”
Personally, I think this was a great market ploy for Wendy’s and a nice change from their typical advertising, but what do you guys think? Was it a bit ridiculous? A little laughable? An excellent ad campaign? Or did the folks at Wendy’s fall a little short in their attempts? Let me know!
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